Rosanna Inc. Digital Content
While I was at Rosanna, I was responsible for the visual expression for the brand. I over-saw all art direction of merchandise collections, photography, digital expressions and social media.
In 2015, I worked alongside Efelle agency and our in-house design team to reimagine Rosanna.com. I was responsible for front-end creative and worked closely with both teams to create home page and Rosanna’s Table Blog graphics.
I was also responsible for social media, and collaborated with photographers to create beautiful and on-brand imagery to increase engagement and growth.
Art Direction: Myself | Creative Direction: Rosanna Bowles | Design: Myself, Rebekah Webb & Bridget Gahagen | Photography: Naz Knutzen & John Granen