Christmas Reserve Merchandise Collection
Christmas blend is a vibrant, modern expression of the holiday, with savory spice notes and a bright sweetness. The blend is composed of two exceptional Starbucks Reserve™ coffees: Hacienda Alsacia, grown at Starbucks own coffee farm in Costa Rica – the only one of its kind – and hand-selected aged Sumatra.
For this collection I collaboration with Costa Rican artist Erykah Zeledón Salazar to create artwork that tells the story of two lush coffee-growing ecosystems that come together in this year’s unforgettable holiday blend.
I was responsible for art direction, assortment, design and packaging design of this merchandise collection. I worked closely with Erykah to come up with artwork that not only tells a beautiful story, but also something that would translate to merchandise.
Illustration: Erykah Zeledón Salazar | Creative Director: Ben Nelson | Coffee Card Design: Marisa Crane | Copywriter: Andrew Brawner | Social Media Photography/Art Direction: Conor Surdi & Jamie Jones