Starbucks
Winter Promotion 2016

This promotion marked the launch of Cascara Latteโ€”a new beverage inspired by the Roastery and the returning favorite and more irreverent older brother, Smoked Butterscotch Latte. This promo was the first step toward a more modern brand expression. For the first time in years, change the menus from a dark coffee house feel light and bright expression that not only improved legibility, but spoke to the light a bright flavor of Cascara Latte. Illustration was used to help explain what Cascara was to a new audience, and photography took a more graphic approach. I developed the look and feel for in-store, which was translated across all platforms.

Art Direction: Myself | Design: Myself & Joanna Price | Creative Direction: Dena Blevins | Photography: Scott Pitts and Annabelle Breakey | Illustration: Stephen Noble

In-store Menus

In-store Menus

Digital banner

Digital banner

Window Cling

Window Cling

A-Frame

A-Frame

Out Of Home Billboard

Out Of Home Billboard

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