Winter Promotion 2016
This promotion marked the launch of Cascara Latte—a new beverage inspired by the Roastery and the returning favorite and more irreverent older brother, Smoked Butterscotch Latte. This promo was the first step toward a more modern brand expression. For the first time in years, change the menus from a dark coffee house feel light and bright expression that not only improved legibility, but spoke to the light a bright flavor of Cascara Latte. Illustration was used to help explain what Cascara was to a new audience, and photography took a more graphic approach. I developed the look and feel for in-store, which was translated across all platforms.
Art Direction: Myself | Design: Myself & Joanna Price | Creative Direction: Dena Blevins | Photography: Scott Pitts and Annabelle Breakey | Illustration: Stephen Noble